The "Hidden Survival Muscle" In Your Body Missed By
Modern Physicians That Keep Millions Of Men And Women
Defeated By Pain, Frustrated With Belly Fat, And Struggling
To Feel Energized Every Day…

Dear Friend,
You train hard, you eat well…it should be enough to keep you in good health and physically and emotionally strong.

Yet, there is a danger lurking in our bodies that's not only hidden from us… but which even doctors are failing to identify.

It affects nearly everybody, no matter how active or sedentary you are, or how old or young you are.
This problem affects not only our body but our whole well-being.

And when I tell you what it is, you'll be shocked…

Hip Flexor Muscles … because it's tight hip flexors.

You see, our hip flexors are the engine through which our body moves. They control balance, our ability to sit, stand, twist, reach, bend, walk and step.

Everything goes through the hips.

And when our hip flexors tighten it causes a lot of problems in ordinarily healthy and active people, like us.

Before I reveal how most people end up having tight hip flexors yet never realize it, let me introduce myself.
Coach Mike Westerdal My name is Mike Westerdal and I'm a national best-selling fitness author, sports nutrition specialist, personal trainer, Iron Man magazine contributor and founder of the internet's longest-standing strength site, CriticalBench.com.

In a moment, I'll reveal to you the 10 Key Moves you need to loosen your hip flexors and unlock the hidden power in your body.

But first, let me explain just how deep-rooted the problem is.

The shocking ways
that tight hips
are holding you back…
that you won’t believe

Here's the truth: Most people don’t realize the cause of their problems is tight hip flexors.

The impact the hips had on the whole body never occurred to me until I saw the effect of tight hip flexors had on the health and well-being of my wife after she gave birth.

It was only then that I truly understood the magnitude of the problem.

We're not just talking about a bit of soreness; tight hip flexors are the root cause of problems such as:
  • Nagging joint pains in your legs, lower back or hips
  • Walking with discomfort
  • Hips locking up
  • Bad posture
  • Trouble sleeping
  • Sluggishness in day to day life
  • High Anxiety
  • Digestive problems
  • Compromised Immune System
  • Circulatory issues
  • Loss of sexual performance
  • Lack of Explosiveness in the gym or sports
If any of these sound familiar to you, don't worry because you're not alone.

Tight hip flexors affect nearly everybody, but few realize the impact on your whole body.
Again, everything flows through the hips.

Think of the hips as a barometer. The health and flexibility of your hip muscles are an indicator of the strength and health of our whole body.
And at the very heart of this is the "hidden" most powerful survival Muscle. When this muscle is healthy, we are healthy.

Introducing The Body's Most Powerful,
Primal Muscle… … That You've Never Heard Of

Let Alone Trained!
The Psoas muscle
Your hips are the bridge between your upper body and lower body. They are at the center of your body's movement.

Sitting within the well of your hip and lower spine is the psoas major muscle, one of the two muscles that makes up the iliopsoas.

It’s often called the "mighty" psoas (pronounced so-az) for the many important functions it plays in the movement of your body.

The psoas is the only muscle in the human body connecting the upper body to the lower body.
The muscle attaches to the vertebrae of the lower spine, moves through the pelvis and connects to a tendon at the top of the femur. It also attaches to the diaphragm, so it’s connected to your breathing, and upon it sits all the major organs.

A functioning psoas muscle creates a neutral pelvic alignment, stabilizes the hips, supports the lower spine and abdomen, supports the organs in the pelvic and abdominal cavity and gives you greater mobility and core strength.

When it functions well, it has the power to…
  • … help you achieve peak performance day after day after day.
  • … rapidly drop ugly body fat that stubbornly clings to your body.
  • … train harder, heavier and gain strength faster than you thought possible.
  • … hit your peak of sexual health.
  • … flood your mind and body with renewed energy and vigor.
Put simply, this muscle is the core of activity in your body. So, when it's out of balance or if the psoas tightens, there are serious consequences which flow throughout the body.

And there's one activity, in particular, that's the sworn enemy of your psoas muscle…

 

The No.1 activity that's making you weaker,
fatter and is KILLING your sex life

Sitting is harmful 
 
It may be the most harmless activity known to man, but it's also one of the biggest dangers to your health.
Sitting! Even if you're the most active of athletes, you may still suffer from a tight psoas due to the amount of time you spend each day planted to a chair.

Weakness, shortening and tightness develops in the muscle through sitting for extended periods of time, poor sleep posture and even stress and tension.
Here are 3 ways that sitting is killing your physical and emotional health:
Bulging Belly
Bulging belly syndrome
Wonder why your stomach still sticks out even though you’re hammering the core exercises every day? It's a common myth that bulging belly is due to weak abdominal muscles. The real cause is likely to be tight psoas muscles, which cause the lower back to curve pushing out the stomach. 

When the psoas works properly it pulls the abdomen back tucking the tummy in, giving you a strong, flat stomach.

Stress Response System
Fat loss inhibitor
As the body's "fight or flight" muscle, your psoas is deeply connected to our natural survival instinct. It instantly tightens in moments of danger to either protect you (in a fetal position) or help you run, fueled by the release of adrenaline.

However, if your psoas is constantly tight, it signals to the body you are in constant danger, leading to overworking of the adrenal glands. When this happens, your immune system suffers and your body automatically switches into fat storing mode in anticipation of danger. Can’t shift that weight? Blame your hips also known as your "survival muscle".

Lack of Sexual Performance
Lack of sexual performance
Sitting all day causes your hips to become stuck in a forward thrust position. This leads to pulling on the lower back and decreased blood flow and circulation through the hips and to where it matters.
Sitting is your enemy in the quest to discover peak health,
because of the wide-ranging impact it causes to your most vital muscle.

What your physician ISN'T telling you…
and what they  don’t know

Diagnosing tight hip flexors is tricky.

If you've seen a therapist or physician, chances are they weren't able to pinpoint the issue.
Buried so deep within your abdomen, it's no wonder identifying it as the root cause of any of your symptoms is difficult to do.

It's why tight hip flexors are left undiagnosed and untreated for far too long, as physicians look for a simpler explanation.

So understand that this it's not your fault.
However, knowing this hands you the power to finally do something about it before it's too late.

Why "Static" Stretching Alone Isn't the Answer

Static Stretching 
 
Knowing you have tight hip flexors is one thing.
Knowing how to fix your hip flexors is another challenge altogether.

If you trust so-called experts on Youtube and online, they'll have you believe it's simply a case of holding a few static stretches for a period of time to try and lengthen the muscle.

Or rolling around with a tennis ball stuck to your hip (as if that will really make any difference).
It takes more than a tennis ball and foam roller to unlock your hip flexors…and doing it wrong could cause even MORE damage.

The reason few people manage to fix their hip flexors is simple.
It's really a hard area to reach.

If you see how the psoas is attached within your body, it's buried deep inside your core making it tough to access. It's a hard muscle to find, let alone train.

Hip Flexor Exercices 
 
Static Stretching Has Its Place - But You Need To Attack Your Hips With A Variety Of Movements Including The Ones Below
So it's little wonder why trying to loosen it requires more than a simple static hip flexor stretch like the one below you've probably tried before.

You've probably found you're spending (or wasting) hours of your time stretching this way only to find it's having minimal effect.

That's because you need to attack the muscle from a variety of angles using a variety of exercise techniques and modalities in order to "unpack" the muscle in the right way.

The truth is, you can learn to release your tight hip flexors on your own.
If you think of your psoas as a combination safe lock, there are several numbers that will unlock it but they need to be entered in the right order.

There are a number of specific movements beyond simple static stretching you can use to unlock and loosen your hips, legs and back.

Some of these include
PNF Stretching 
 
PNF Stretching:
PNF is an acronym for proprioceptive neuromuscular facilitation. It is a technique where you are activating a specific muscle in order to relax the muscles around a joint so you can decrease the stiffness around a joint.

Dynamic Stretching 
 
Dynamic Stretching:

This is where you are activating the muscle around a joint and moving that joint through its full range of motion in a progressive manner. This leads to an increased range of motion around the joint, warming up of the muscle around the joint and improved circulation around the joint. Think of high knees or butt kicks.

3-Dimensional Core Stability Exercises 
 
3-Dimensional Core Stability Exercises:
With these exercises we are targeting the muscle in all planes of movement so the core and abdominal muscles have good activation, endurance and strength in all planes of movement which leads to a decrease in unnecessary damaging stress on joints.

• Mobility Exercises 
 
Mobility Exercises:
In these exercises, we are targeting the joint and doing movements and exercises that help the joint function optimally. This allows a joint to move more freely.

Fascia Stretching 
 
Fascia Stretching:
In this unique technique, we are targeting the tissue that muscles are surrounded in and working on loosening and lengthening the fascia. Few people understand the negative effect this tissue can have on your body.

Muscle Activation Movements 
 
Muscle Activation Movements:
Due to all of our sitting and daily technology use, many of our muscles are not working properly. With this technique, we're targeting those muscles that are off and activate them in order to help the body move more efficiently.

Now you know the specific techniques you need to unlock your hip flexors, the next question is how to combine these in the most effective way. Please don't be overwhelmed by the "Shop Talk" above because…

Loosening Your Hip Flexors Can Actually Be Easy
With the SEQUENTIAL FLOW Method

Like unfolding a sheet or unpacking a parcel, opening up the muscles in your hips requires it to be done in the right order.

Try to release one muscle before another and you'll add to your tightness. Getting it wrong really can make it worse.

It's why so many people give up trying to fix the problem themselves and believe incorrectly that they have to live with the problem. But hoping the problem will go away by not exercising is just as damaging.

To explain in more detail about this flow, let me introduce you to leading Kinesiologist and Injury Specialist Rick Kaselj, MS.

Rick is "THE" guy fitness professionals go to when they want to learn about the latest techniques to help their own clients. He's given over 352 live presentations to more than 8,152 health professionals in the US and Canada.
 
I first met Rick when he helped me fix a shoulder problem. He was one of the few injury specialists I met who helped athletes by focusing on getting them back to training, rather than avoiding workouts.

Rick showed me what so many other injury specialists hadn't - how to work through the right sequence of techniques to unlock the tension and tightness in my muscles to properly solve the problem.

Courtney and Lincoln 
 
He's the guy I turned to when my wife, Courtney, was struggling with pain and discomfort in her hips after the birth of our son Lincoln.

In the days and months following the birth, she experienced pain in her legs and discomfort when walking and sitting. She was struggling to sleep.

In just 15 minutes working with Rick, he'd successfully unlocked her hip flexors so she no longer felt any pain or discomfort that day. She was able to walk without experiencing the nagging pain in her pelvic area. She could sleep better and could start enjoying those precious days with a little one at home.

But Rick's "flow" technique doesn’t only help those in pain.

At Critical Bench, our Head Strength Coach Chris Wilson felt his hip flexors were a little tight (from sitting and answering training questions on facebook too much) and tried the same routine Rick had used with my wife. Within days, Chris successfully increased his deadlift by 35 pounds to finally hit that 500 pound pull he had been training for. All because he got to experience the sequential flow of movements that Rick developed to release his hip flexors.

It’s not about the exercises.

The power of Rick's technique lies not only in what techniques are performed and how well, but in doing these in the proper sequence.

Done effectively, the sequential flow works with your body to
activate its natural healing process, improve flexibility
while adding strength and vitality.

While many of the techniques were ones I already knew, doing the movements in the right order unravels all the tissues including muscle, fascia, connective tissue, and the joint capsule while breaking up scar tissue.

Using the right sequence kick starts an increase in blood flow to the area to clean out metabolites and lactic acid and reduces inflammation while nourishing and rejuvenating the area.

I've seen, with my own eyes, the power of Rick's techniques on my wife and our Head Strength Coach Chris Wilson.

That's why I asked Rick to share with you the very same program so you too can help to unlock your hip flexors and gain all the benefits.

Rick has pulled together a "sequential flow" designed just for you composed of 10 carefully selected exercises, including PNF Stretching, Static Stretching, Dynamic Stretching, 3-Dimensional Core Stability Exercises, Mobility Exercises, Fascia Stretching and Muscle Activation.

Unlock Your Hip Flexors DVD

Unlock Your Hip Flexors DVD Video

We've shot these 10 exercises with explanations from Rick on perfect form and exactly how to target that hard-to-reach psoas muscle. The video content is split in two:
The first is a Coaching Instructional Video where Rick takes you in detail through each exercise, so you fully understand why you're doing that exercise, the best form to take and how it should feel. The second video is a Follow Along format designed so you can perform the flow alongside the video without breaking for explanation.

Unlock Your Hip Flexors Manual 
 Unlock Your Hip Flexors Manual
You'll receive a highly targeted manual with greater depth about the psoas muscle and the effects of its shortening on your health and well-being. It also includes detailed descriptions of the exact exercise movements with pictures.

You will experience immediate results the very first time you go through the program.
Only through learning how to do this properly will it enable you to start undoing some of the damage done to your psoas and start helping the body to naturally heal itself.
But first a warning…this isn't for everyone.

As you can imagine, this is a hugely technical field. The last thing we wanted was to overload you with too much, so we've done our best to distill the program to the most essential elements so you can experience rapid results.

I guarantee you'll not find an easier program to pick up and start using as part of your everyday routine or workout.

And if that wasn't enough, I have an offer for you if you purchase today…

Order today and you'll receive
these two powerful bonuses

Bonus 1
Unlock Your Tight Hamstrings
"The Key To A Healthy Back And Perfect Posture"

Unlock Your Tight Hamstrings Bonus 
 First and foremost, if the muscles of the hamstrings are tight, they are more susceptible to tearing. No matter if you're an elite athlete, stay-at-home-mom or average Joe, a muscle tear in the back of your legs can take months to heal and recover from making life very challenging.

In today's world, most people make a living from a seated position along with sitting in their car and while at home. All of that sitting over time increases tightness in the hamstrings. Having tight hamstrings causes the hips and pelvis to rotate back which flattens the lower back causing lower back pain and poor posture.

In a more perfect world, everyone would get regular sports massage to help improve the muscle tissue quality of the hamstrings by increasing blood flow but unfortunately for most of us, that isn't always possible.

However, there is something all people can do by themselves which takes only minutes per day to help improve muscle condition and loosen up those tight hamstrings instantly. In a matter of minutes, you can begin to reverse the damage to the hamstrings and greatly impact how you feel.

This super effective routine will not only reduce the likelihood of injury but will also improve performance, correct posture and alleviate pain in the lower back.

Bonus 2
The 7-Day Anti-Inflammatory Diet
"Automatically Heal Your Body with The Right Foods"

The 7-Day Anti-Inflammatory Diet Bonus 
 The Unlock Your Hip Flexors program is designed to bring you all the benefits of looser hip flexors with greater strength, power and flexibility.

But its benefits are multiplied when combined with a holistic diet to naturally alleviate pains, aches, soreness and stiffness by tackling inflammation caused by injury or environmental toxins in our food and water.

Your diet is one of the major causes of inflammatory responses leading to health deteriorating.
You can instantly improve your body's response to inflammation by choosing the right foods that work with your body to stimulate your natural healing response.

The 7-Day Anti-Inflammatory Diet is a Done-For-You nutrition program featuring diet recommendations, meal plans, shopping lists and supplement tips to help your body automatically heal itself.

In as little as 24 hours, your body will switch on its natural healing process rather than causing pain and inflammation which can lead to many chronic diseases and health problems.

It's time to breathe new life,
energy and strength into your body by
unlocking your hip flexors.

Unlock Your Muscle Flexors + bonuses!

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In Just One Day This Simple Strategy Frees You From Complicated Diet Rules - And Eliminates Rebound Weight Gain

 

If you’re ready to finally lose all the weight you want then you’ll love this story...
I used to follow the diet gurus like a lost sheep…
That all ended over a juicy hamburger in 2009 across from a fellow named Brad Pilon. He helped me dig out of a deep pit most chronic “dieters” feel trapped in...
Maybe you’ve felt this too...
You start out strong. You’re confident “this time” you’re going to lose the weight and keep it off.
You pick a “diet” and dig in. At first it seems doable. Then the rules get confusing.
You get busy. All of a sudden fighting the endless food restrictions, calorie counts, ounces and portions is overwhelming.
Every meal is a mental battle. What foods to eat? How many calories? It’s exhausting!...
I would go out with friends. I’d either watch them enjoy their meals while I picked at a salad... Or I’d break down... Eat twice as much as I usually would… And end up feeling terrible about myself...
Whatever it is, something knocks you off the plan...
You tell yourself you’ll get back to it tomorrow. But tomorrow never comes. And…
Before you know it you’ve gained all the weight back — and more!...
When I look back at those times it’s like I was being herded. Like I was a lost sheep blindly following wherever the diet gurus and their fancy plans drove me — even though time and time again I ended up right back where I started. I was trapped in a pit, depressed and a little bit fatter than when I started...

“How Can Losing Weight Really Be This Complicated?!?”

In every other corner of my life I was in charge. And if you’re like me, you probably wonder how a free-thinking, sophisticated, clever and successful person like you can find losing weight so complicated and impossible...
Which is why I’m writing this page for you. Because I want to share the story of how blind luck lead me to Brad. And how he showed me the one simple weight loss strategy that replaced all the complicated rules and gave me back control.
Not only that, using this one strategy is also proven to rejuvenate your cells from the inside out. So you enjoy a more youthful appearance and energy while you brush away aches, pains and health troubles you used to accept as “normal”...
And I want the same freedom for you. However before you keep reading I should warn you…
The simple strategy you’re about to discover is not something the “gurus”, the big food companies, or the diet industry want you to know. In fact they’ve done their best to attack it with false labels like “controversial” or “dangerous.”
Which is why this information has been so hard to find until now. Just keep reading to find out what they don’t want you to know, and why...

Weight Loss 101
(or Why Your Diets Have Failed)

Did you know less that 2% of “dieters” manage to keep off the weight?...
No wonder we all lose hope that we'll ever get the body we strive for.
What I learned though — and what I'll share with you today — is that the endless cycle of rebound weight gain was never my fault. Just like it's not your fault. You see…
Diets don't work… for one very simple reason...
When you are told to skip entire food groups. When you are forced to limit the amount of calories you eat. Your only option is to use discipline to stick to the plan.
Yet behavioural science clearly proves you only have a small supply of discipline. And when you run out… well, you know what happens right?...
And the reason you need discipline to follow a diet is because diets are NOT NATURAL.
When you follow a diet day in and day out you are fighting against everything your body thinks is best for it’s own survival.
Which is why you end up sick, suffering from accelerated aging, and fighting once again with rebound weight gain...
Yet some diets do get ONE thing right. It's just not what you think...

Calories = The Biggest Lie In Weight Loss

In the last few years a lot of diet gurus have tried to argue that calories don’t count… And to be honest I understand why. It’s what we all want to hear!...
But to be blunt — It’s also the biggest lie in weight loss...
Ignore for a moment all the fancy weight loss theories you’ve heard. Some of them may be true. Some completely bogus. And others so weak they don’t make a difference in your real results.
However there is one undeniable truth about weight loss...
This one thing may not be popular. But it MUST happen, no matter what the diet gurus pretend. Here it is…
To lose weight you must eat below a certain threshold of calories.
Now, stick with me for a second, ok? I know you’re probably thinking…
“How is this any different from what I’ve already heard?...”
You’ll see in a moment why this is totally different. First...
Let’s define a calorie...
Basically it’s a way of talking about the “energy” stored in the food you eat. It’s also used to talk about the “energy” your body burns to live — and to do whatever activities you do throughout your day.
Now I know this probably isn’t going to be “popular” advice. However...
Even though you NEVER have to “count” a single calorie… I just don’t have a “magic formula” that allows you to eat as many calories as you want and still lose weight. And…
If someone claims you can do that… run as fast as you can in the opposite direction!
And second… I said you need to eat below a certain threshold of food.
The trick is knowing what your level of calories is and getting below it. However...
You don’t have to do it every day. There’s a simple strategy that allows you to stay below your personal threshold WITHOUT daily discipline, precise calorie counting, or giving up any of your favorite foods.
And using this simple strategy is what helps clean out your body — even at the deepest level of your cells — so that you can actually turn back the clock, look younger and feel more energy than folks half your age…

"Both These Bodies Are 75 Years Old - The Choice is Yours..."

We’ll get into exactly how to do it in a minute. First, we need to uncover...

The Secret Kept By Your Great, Great Grandparents That Unlocks Your Lean & Youthful Body

Chances are your Great Grandparents, and certainly your Great Great Grandparents happily ate fewer calories than you do.
However I’d be willing to bet they didn’t discipline themselves or give up specific foods. In fact...
If you could hop in a time machine and go back thousands of years to visit your ancestors, you’d see that for most of human history there was a very natural cycle of consumption. This kept our bodies lean, healthy and in balance.
You see, calories came in waves. Sometimes high and abundant. Sometimes low and hard to find.
And even today human communities in remote places still follow this natural cycle of high and low calories. And researchers who have visited these communities discover people who are lean, strong, youthful and shockingly healthy compared to the constantly overfed people in the modern world.
Listen: your biology is pretty much identical to your ancestors...

The Genetic Code That Unlocks Permanent Weight Loss

Picture a football field…
Imagine it’s 3rd Down and the ball is less than an inch from the goal line…
Now imagine the entire length of the field as the 300,000 years of human genetic evolution. Well…
The inch that’s left between the ball and the goal line would be like the time since humans discovered agriculture. And…
One blade of grass right before the goal line would be like the time since we started making modern industrial food.
So you can see that your genes haven’t had time to adapt to the embarrassing over-abundance of food that you have today.
Your body still craves the natural waves of higher and lower calories that it evolved to expect.
And we already saw that discipline is not the answer. And that it goes against every survival instincts your body is wired for. After all…
Your ancestors survived by eating their fill when food was plenty so they could cruise through times when it was harder to find. And that’s why you struggle now…
You were never meant to avoid certain types of foods. You are not made to endure daily discipline and deprivation. And you certainly weren’t meant to spend every day counting calories. Heck, we didn’t even discover the calorie until the early 1800s!
However your genetic code IS hardwired to go without food for short periods between times of plenty.
And that’s what’s missing in the modern diet. These days it’s like you eat “one long meal per day” — it starts at breakfast and doesn’t end until you go to bed...
That’s why we’re sick.
That’s why we’re fat.
That’s why losing weight seems so complicated.
That’s why you end up gaining it all back.
That’s why you need to shift from “Food Obsession” to “Food Freedom”... and give your body the break it deserves...

Stop Obsessing About Food
(if you want to finally keep the weight off)

When you don’t eat you get hungry, right?...
And when you’re trying to follow a diet, doesn’t it feel like you’re hungry all the time?
It’s like you’re running a marathon and the finish line keeps getting pushed away. There’s never a day or a time when you are allowed to just NOT be hungry. However...
Imagine being hungry only once or twice a week for a specific amount of time…
And the rest of the time you’re full and satisfied… Never even thinking about your next meal.
Wouldn’t that be freeing?
When I started using the method I’m about to show you it was like a weight being lifted.
And the crazy thing is… I discovered something about hunger too.

Hunger Loses All Its Power!

All of a sudden hunger did not control me. I wasn’t scared of it anymore...
Because just a little bit of hunger… the tiniest amount of self control… opened up a world of freedom for me.
The method I’ve been talking about is a specific way to do something nutritionists call Intermittent Fasting (IF). However my way of doing it is very different to what you may have heard about. So keep reading...
Because this is the system that freed me from the endless cycle of rebound weight gain. It allowed me to ditch all the crazy diet rules. And now I finally enjoy a stable weight and a lean body I’m proud of.
And it will do the same for you too, like it has for over 54,000 other folks who are using the simple nutritional shifts I learned from a guy named Brad Pilon

This Is The Key To Rewarding Yourself Without Obsessive “Food-Guilt”

I get a lot of strange looks when I first talk to folks about Intermittent Fasting…
It’s something they find either confusing, extreme or scary. And they should because you CAN do it the wrong way. So…
Let’s start with a no-nonsense explanation of how to do it right…
I follow a simple method of Intermittent Fasting called Eat Stop Eat — developed by international author and nutrition expert Brad Pilon who you’ll meet in a minute. Here’s how it works...
Once or twice a week I stop eating for a specific pre-set amount of time depending on my goal and my amount of bodyfat. Simple as that… and it's only EVER once or twice a week, never more!
And get this… you never go a single day without enjoying a completely normal meal. Now...
Think back to your ancestors and their natural cycles of high and low calories. Really that’s all you’re doing when you practice Eat Stop Eat.
Listen: if you’re like most folks new to this simple yet powerful weight loss and health enhancing strategy, you may think these brief periods without eating could feel limiting. Yet it’s quite the opposite.
Remember: when you’re on a diet you feel hungry all the time, right?
Yet when you’re following the Eat Stop Eat method you’re hungry once or twice a week at most.
That’s it!...
And guess what… the hunger never gets any worse than your normal hunger between meals that you CONSTANTLY suffer from when you’re on a diet.
Wait! What?
“Instead of being hungry ALL THE TIME — like when you’re on a diet — you can limit your hunger to only one or two days a week?...”
Yes! And you won’t be any more or less hungry than on a diet. But you’ll be FREE from hunger the rest of the week. And you’ll be free to eat whatever you want.
FREEDOM is the reward you get from Eat Stop Eat.

If You Can Stay Busy For 7 to 8 Hours, Then You Can Lose All The Weight You Want

Here’s what changed my life and my relationship to food...
Simply extending your normal overnight fast once or twice a week eliminates the need to diet. And it allows you to lose all the weight you want while you improve the markers associated with good health and longevity.
Now if you’re as busy as I am, those hours will fly by and you’ll barely notice them. In fact most folks report feeling more clear headed, alert and productive on those one to two days per week when they simply hold off on their first meal!...

Remember You Don’t JUST Lose Weight
(Over 317 peer-reviewed studies prove the surprising health benefits)

Listen, I first started using Eat Stop Eat because I wanted a permanent solution to controlling my weight. You see…
Even though I’m a fitness professional, I used to constantly fluctuate between looking great and hiding my body in embarrassment. Eat Stop Eat gave me freedom from that struggle. Yet I soon discovered that I was doing a lot more good for my body than simply weight control…
The author of Eat Stop Eat — Brad Pilon — has studied over 317 peer reviewed scientific research papers. He continues to devour every new piece of scientific evidence linked to Intermittent Fasting. And…
The benefits of the simple strategy he created are shocking. Here’s what you can expect...

“Give Me 24 Hours and I’ll Give You…”

  • An Increase In Your #1 Fat Burning Hormone By 700%
  • Control of Your “Hunger Hormone” and an End to Cravings
  • A Decrease In Your Stress Hormone So You Burn More Belly Fat
  • Increase in Your Brain Function For Better Memory and Concentration
  • And a Boost In Your Metabolism & Energy
  • Reduced Risk of Diabetes & an Easing of Symptoms
  • Increased Testosterone If You’re a Man
  • Increased Insulin Sensitivity So You Can Eat More & Stay Slim
  • Faster Weight Loss
  • Decreased Inflammation So Your Joints Heal & Feel Better
  • Rapid Cleansing & Renewal of Your Body At a Cellular Level
  • And much more...
Brad’s Eat Stop Eat uses no-nonsense language. It explains the science of exactly WHY the Intermittent Fasting — done right — delivers such powerful and lasting benefits…
In fact, after reading Eat Stop Eat I knew more about nutrition and how it affects my body than 99% of the professional nutritionists I work with in the industry...

Take a Second Now To Review The BIG Health Benefits Covered In Brad’s Eat Stop Eat

The Pioneer Who Defied The Diet Industry & Revealed The Health Healing and Weight Loss Power of “I.F.”

Meet Brad Pilon...
In the Summer of 2009 I joined Brad for lunch at a little burger joint in his hometown of Guelph, Canada. I’d only just started using his Eat Stop Eat method and I was excited to discuss my new passion with the author of the book.
He didn’t disappoint. Brad talks about Eat Stop Eat with all the passion of an artist. Yet he backs it up with a depth of knowledge I’ve rarely seen in any fitness professional. And I’ve met my fair share!...
Brad actually stumbled on the Eat Stop Eat protocol in a strange way. You see…
In his post-graduate studies he set out to prove Intermittent Fasting was wrong.
Yet what he discovered shocked him and forced him to write his thesis in defence of a specific type of Intermittent Fasting. And it’s his post-grad thesis that became the foundation for Eat Stop Eat.

Brad went on to head up the R&D department for one of the biggest supplement companies in the world. He describes his time there as being like a kid in a candy store…
He had access to all the latest gadgets and scientific labs a nutrition geek could ever hope for. And he was able to poke, prod and measure countless test subjects — including fitness models and athletes. And…
Although it’s the complete opposite of what the supplement company was trying to sell… Brad continually saw that everything pointed back to what he’d discovered during his post-grad research — Intermittent Fasting when done according to the findings of his thesis is the fastest way to lose weight. It’s the most consistent way to control it for life. And the most natural way to help your body achieve optimal health...

Introducing The Eat Stop Eat Method:
Now Science, Evolution and Tradition All Agree On The Simplest, Most Efficient and Permanent Way To Lose Weight

There’s a strange contradiction in the diet world. Everyone seems to accept it without question…
Think about it… Almost every diet, weight loss pill, supplement or program is encouraging you to consume MORE of something.
Weird right?
No one is talking about how to make it easier to eat less.
They try and convince you that eating less is hard, scary, bad for you, and that it’s just not appropriate… and they leave out the fact that it’s the only sustainable solution to permanent weight control.
Now, Brad’s permanent solution to weight loss is not new. As far back as ancient Greece the famous philosophers of the day were promoting the same principles found in Eat Stop Eat.
And as we’ve seen… it’s really just a way for you to mimic the way your ancestors ate. It’s what kept them lean and healthy. And it’s what your body still craves today...
So it may seem strange that “science” has taken so long to catch up. Well…
That may not be true. You see the scientific research has been there for years. And it continues to build up...
However studies that tell you to “consume” less don’t get the same backing and marketing dollars as studies that hint you can buy a pill, eat a certain food, or purchase a certain supplement and lose weight…
It took a pioneer like Brad to gather all the research. He’s had to fight every step of the way to get the word out.
He battled against the status quo — with people trying to claim silly things like fasting would slow your metabolism. Or you’d lose muscle. Or that it wouldn’t work for women. Yet the evidence is overwhelming...
Using Brad’s specific method of IF actually improves your metabolism, preserves your lean muscle tone, and can be used by ANYONE to improve organ health, reverse signs of aging and achieve your lifelong ideal weight.

Here’s a quick tour of what we now scientifically KNOW is happening in your body each time you practice Brad’s Eat Stop Eat protocol...

How Eat Stop Eat Boosts Your #1 Fat Burning Hormone 15x

What if there was a near "magical" fat burning hormone?...
It may sound too good to be true… but we know that Human Growth Hormone (GH) is such a powerful fat burner that models and athletes actually inject themselves with it...
It acts directly on your fat cells, telling them to release stored fat for energy.
Unfortunately your GH can plummet as you get older if you don’t take measures to prevent it.
However you don’t need expensive injections to enjoy the fat burning effects of GH at any age. In fact...
Research clearly shows Brad’s Eat Stop Eat protocol increases your body’s own GH production by 15x... (Some studies have even shown a boost as high as 2000%!)
Which is what makes Eat Stop Eat work so quickly compared to traditional "dieting."
In fact Brad receives hundreds of notes like this one from his customer Scott Smith:

“I purchased Eat Stop Eat last April and I saw incredible results and I was close to my goal of a 6 pack by mid May.” — Scott Smith

Eat Stop Eat Is The Original Cleanse & Detox Healing Protocol
(Or Why Detox Potions Are a Rip Off…)

Your body is toxic. There’s no getting around it.
You’re exposed each and every day to more than 70,000 industrial chemicals created in the past 100 years.
No matter how “clean” you try to live you can’t avoid toxic exposure. Most of it comes from your food. Plus there’s the toxins you breathe in and that touch your skin…
Together all these chemicals make up what’s called your “toxic load.”
So you can see why expensive detox potions and formulas have become all the rage. We need to do something to unclog our cells of this toxic goop right?
I mean… you may not even realize it anymore — it’s been going on so long — yet these toxins are making you feel sick, ruining your sleep, draining your energy and…
They even increase your weight gain because they clog up your mitochondria — the energy generators that burn calories deep within every cell of your body. So...
Of course we want to clean up the mess. Except the folks selling the detox potions don’t tell you...
Your body already has everything it needs to completely detoxify and cleanse without ANY outside help from fancy herbal formulas, superfood smoothies or cleansing flushes...
In fact your body has a specific process called Autophagy. And it is responsible for repairing damaged and defective organelles, cell membranes and cellular proteins...
Basically it’s your body’s internal ‘cleanup crew’ — it identifies and discards damaged or malfunctioning parts. However...
Constant eating — which is how mainstream dieting recommends you eat — shuts down Autophagy. Especially meals that are high in sugar and protein. The good news is…
The research clearly shows that practicing Eat Stop Eat kicks Autophagy into overdrive so you naturally turn on your cleansing and detoxifying pathways.
And this is the #1 factor in generating a healthy and happy body now and in your future.
Listen: Brad’s not a doctor and neither am I. You need a doc you can trust. And you need to listen to your health care pros. However you can’t deny the potential of Eat Stop Eat to clear out nagging health issues and possibly prevent future problems…
Check out what popular blogger Richard Nikoley experienced:

“I’ve gotten off a couple of medications, my BP has come way down, and most particularly, the Eat Stop Eat has radically altered my appetite... I don’t seem to crave food when I’m not particularly hungry. And, a bit of hunger has actually become a pleasant feeling rather than a gnawing feeling.” — Richard Nikoley

The Shocking Truth About Eat Stop Eat and Your Muscle Quality

The fear-mongers try to scare you away from Eat Stop Eat with the silly idea that you’ll somehow lose muscle mass and quality. However that could not be further from the truth. In fact…
As you’ll see in a minute, not only does Eat Stop Eat protect muscle mass when you do it properly… there’s good evidence that it may actually help you build NEW muscle more quickly if that’s your goal. You see...
Your body goes through a very specific process to build muscle. Bear with me because this gets a bit geeky…
  1. You create local inflammation with exercise
  2. Something called satellite cells react to the inflammation
  3. The satellite cells seep into the damaged muscle cells
  4. Amino acids (protein) gets pulled into the muscle cells
  5. Muscle repair and growth occurs
Now for all this to happen you need to release a precise cocktail of hormones and other biochemical signals. Except…
It’s easy for your body to override this entire muscle growth process. Things like systemic inflammation (throughout your whole body) and hormonal imbalance can make it impossible to grow muscle…
Now here’s the really cool part… Eat Stop Eat can reset the growth process in your body and eliminate the factors that are messing up the conditions you need to grow muscle. Here’s how:

  1. Eat Stop Eat lowers chronic inflammation
  2. It encourages cell health and detox to prepare for growth
  3. It enhances the growth effects of insulin on muscle cells
  4. Eat Stop Eat preserves your testosterone levels
  5. It massively increases your Growth Hormone
  6. And that’s just the most obvious effects...
Listen, Brad used to be a die-hard believer in the “eat-all-the-time” approach to building muscle. Yet his story proves quite the opposite...
More Muscle. Less Hassle
To the right are 3 pics of Brad. The first was taken after 5 months of dieting for his first bodybuilding show. He planned his meals, ate well over 200 grams of protein a day, and did cardio in the morning, weights at lunch, then cardio again at night.
The second picture was taken three years later — after three years of practicing Eat Stop Eat. No more suffering and sacrifice. Eating whatever he wanted most days. And working out just 3 to 4 times per week.
The third picture is 8 years later — March of 2014 — after 5 more years of Eat Stop Eat. By now you can see Brad still maintains impressive muscle and is leaner than ever...

How Eat Stop Eat Boosts Your Metabolism So You Can Eat More and Still Lose Weight

By the time you finish your first Eat Stop Eat protocol — as soon as tomorrow — you’re going to FEEL the difference in the way your clothes fit. You will SEE that your face looks leaner. And you’ll even notice that you feel lighter and more energetic…
You, your friends and your family will notice. Yet here’s what’s actually going on inside your body…

Fat Burning Bio-Factor #1: Insulin Sensitivity

Your body can’t burn fat when your insulin is high. It’s a hormone that signals your fat cells to store more fat. And it locks existing fat in your cells.
During the Eat Stop Eat protocol your Insulin Levels will drop to one third of regular levels allowing you to burn fat at an extreme pace.
And practicing one to two ESE protocols per week will increase something called Insulin Sensitivity — allowing you to store more calories in lean tissue and less in fat, even when your insulin levels are higher.

Fat Burning Bio-Factor #2: Fat Oxidation

If you’ve ever fanned the flames of a fire you know that air makes it burn hotter. So Oxidation is the fancy word for actually burning up your fat for fuel.
In the minute before you start your first Eat Stop Eat protocol you’ll be burning fat at about 0.5 umol/kgFFM/min.
By the end you’ll be operating at a whopping 4.0 umol/kgFFM/min. That’s an 800% increase!

Fat Burning Bio-Factor #3: Metabolic Rate

How would you like to burn an extra 8840 calories per year — no strings attached?
That’s what would happen if you practice Eat Stop Eat twice per week for 1 year. And that’s simply from the boost in metabolism you get from the protocol.
To put that in perspective — on top of your regular Eat Stop Eat fat burning you’ll lose an extra 3 lbs without any extra effort. OR…
You could eat an extra 55 chocolate chip cookies instead with ZERO weight gain.
Roberta hit rock bottom at 48 years old. She weighed 171 lbs at 5’1”. She suffered from back pain, thyroid problems and adrenal issues. Yet as you can see it’s all behind her now. And she feels and looks like a woman half her age!...
The Eat Stop Eat protocol gave Roberta the freedom she needed. It allowed her body to naturally find its own weight loss rhythm. And the results are stunning…

How Eat Stop Eat Reverses The #1 Cause Of Accelerated Aging

If you think you look older than you should… then you probably suffer from something called chronic inflammation…
The research now shows that inflammation plays a critical role in determining your biological age. And we know it is triggered from overeating and being overweight.
Chronic inflammation is also linked to most of the diseases associated with aging including: arthritis, hypertension, atherosclerosis, fatty liver, asthma, cardiovascular disease, diabetes and many more...
Yes. Inflammation is making you old before your time.
Don’t worry though. Here’s the good news...
Practicing Eat Stop Eat has been shown to cut markers of chronic inflammation in half.

“Practicing Eat Stop Eat has been shown to cut markers of chronic inflammation in half.”

What Happens In Your Body During 24 Hours and 7 Days Using Eat Stop Eat

Remember how your ancestors and even your Great, Great Grandparents naturally experienced cycles of consumption that kept their overall calories under a certain threshold.
As a result their bodies stayed lean. And they avoided the accelerated aging and organ damage suffered by folks following the Standard American Diet (SAD).
Yet it happened in a way that didn’t cause the mental stress, cravings and inevitable bingeing caused by modern diets.
You see, everyone has a line in the sand — a certain calorie threshold. Above that line you gain weight. Below that line you lose weight.
“Everyone has a line in the sand — a certain calorie threshold. Above that line you gain weight. Below that line you lose weight.
Eat Stop Eat is the only weight loss protocol that allows you to stay below your line in the sand WITHOUT the stress and anxiety caused by diets, food restriction and calorie counting.”
Your line is determined mostly by your height.
Yes it’s true… tall people get to eat more. At 5’6” that’s a sad fact I’ve had to accept...
Which means for me… if I want to stay below my threshold I’d have to eat like a bird if I followed a typical diet every day.
Yet with Eat Stop Eat most days you can eat MORE calories than someone else your height, and still stay below the line of your weekly weight loss calories.
That’s the magic of Eat Stop Eat. That’s why you never have to count another calorie. And it’s something you can very quickly test out for yourself...

You’ll Know By Tomorrow Night That Eat Stop Eat Is Working For You

I want to prove to you how quickly you’ll experience noticeable results from Eat Stop Eat. Give this a try...
Simply eat your normal evening meal tonight…
Then right after dinner start applying the simple instructions you’ll find in Eat Stop Eat on page 116. Then…
Tomorrow night after your evening meal I want you to answer these questions…
  1. Do you feel lighter and have more bounce in your step?
  2. Does your digestive system somehow feel cleaner and more healthy?
  3. Do you feel more clear headed and alert than usual?
Then — the very next morning — I want you to weigh yourself. Do you weigh 1-3 lbs lighter?
Wait one more week and weigh yourself on the same scale, at the same time of day. Do you see that your weight has dropped another 3-5 lbs?
By now you should also be feeling that each time you use the Eat Stop Eat protocol it gets easier and you feel less and less hungry. In fact hunger will practically lose it’s grip on you entirely, while cravings all but disappear.
And finally — 30 days from now — put on the same clothes you’re wearing today and step in front of the mirror. Do you feel that your clothes are hanging off you? Do you see that your face looks lean and even seems more youthful and brighter?
And do you notice how much more energy you have throughout your entire day? And that you no longer suffer from the “brain fog” you didn’t even realize was holding you down?
Are you excited that there are no forbidden foods. That you can reward yourself with your favorites. And that social eating is a celebration again instead of a burden?
If you answer yes to most of these questions, then Eat Stop Eat is working for you. And you can look forward to a long love affair with this simple yet elegant strategy that is already helping over 54,000 people around the world to live a life free from weight worries and frustrating diets.

This works for anyone, man or woman, no matter how young or how old you are

I’ve heard a lot of excuses from folks before they tried Eat Stop Eat. Yet once you try it they melt away just as quickly as your extra body fat. Here are some of the biggest excuses I’ve heard… and why they just aren’t true...
  • “But I like food too much...”

    Perfect… Eat Stop Eat is the only system that will work for you. Because you get to enjoy all your favorite foods while you limit your hunger to only one or two brief periods a week — never more.
  • “But I’m too fat and sick…”

    By now you’ve seen that Eat Stop Eat is the perfect solution to reset your health while you lose weight. Over 317 peer-reviewed studies prove it is safe, effective and fast.
  • “But I’m too old…”

    Not for long… as you’re beginning to see Eat Stop Eat actually turns back the hands of time by decreasing inflammation and increasing youth-enhancing hormones like HGH. There’s no such thing as the fountain of youth. However practicing Eat Stop Eat comes close!...
  • “But there’s no way I could practice IF every day...”

    That’s the last thing Brad wants you to do. In fact Eat Stop Eat shows you exactly why you need to wait 48 to 72 hours between Eat Stop Eat protocols (and sometimes more).
  • “But I’m only in my 20s…”

    I wish I had discovered Brad’s work in my 20s! It would have saved me over a decade of frustration. And I would have avoided a pile of health issues and joint injuries associated with overeating and inflammation. So yes! The younger you start the better.
  • “But I love Breakfast too much to skip it...”

    Perfect, because I love breakfast too. And with Eat Stop Eat I still eat breakfast almost every single day. Pancakes, waffles, or a bowl of yogurt, it doesn’t matter… I get to eat the foods I love because I create that freedom for myself.
  • “But I have a slow metabolism…”

    Not really… You may have temporarily sabotaged your ability to burn off your food as fuel. Yet as you saw earlier, simply practicing Eat Stop Eat once or twice a week restores your metabolism and improves your ability to burn fat by 800% or more!...

Look: You Don’t Have To Decide Today

Because you need the time to experiment with Eat Stop Eat for yourself — and to go through each question above so you can prove to yourself it works — Brad has agreed to give you a crazy guarantee. He will accept all the risk on his own shoulders. You see…
You can try Eat Stop Eat today — and continue using it for the next 60 days — before you even decide if it’s really for you.
And Brad expects that before the end of those 60 days you must agree that Eat Stop Eat is a sustainable lifestyle. And that it will give you a lifetime of peace and freedom from your struggles with weight and diets. If not he actually expects you to ask for a refund of your purchase. You see...
Brad’s passion is to make health and weight control simple again. He wants you to enjoy your life, your food, your family and your friends to the fullest. The last thing he wants is to bring more stress into your life. So if you decide Eat Stop Eat is not for you then he’ll happily give you a no-hassles, no-questions-asked, 100% refund.

Save Time & Money — Use This Checklist To See If You Qualify For Eat Stop Eat

I need to be totally upfront with you. Even Brad admits that Eat Stop Eat is not for everyone. In fact he has identified a few common traits shared by the rare folks who did not thrive on his system. So take a second to review the list just in case you don’t qualify…
  • If you have too much idle time and you’re not busy enough to keep your mind off food for a few hours, Eat Stop Eat may not be ideal for you…
  • If you prefer the daily discipline and structure of traditional diets, you would not appreciate the freedom of Eat Stop Eat…
  • If you’re able to control your appetite and cravings even during social meals then you likely don’t need the flexibility of the Eat Stop Eat lifestyle…
  • If you enjoy the challenge of conquering diet rules, then the simplicity of Eat Stop Eat’s single strategy will probably not satisfy you.
  • If losing weight quickly is your only motivation — and you aren’t worried about the health consequences of crash dieting — then the Eat Stop Eat health benefits won’t matter to you…
On the other hand, Eat Stop Eat “power users” — those folks who’ve gotten the best results and continue to experience vibrant health and optimal weight after years using the system — all share these common qualities…
  • You want a simple strategy you can follow for a lifetime
  • You care as much about your health as about looking great
  • You want control over when to be disciplined and when to indulge
  • You enjoy food with friends and family
  • You want freedom from hunger and food-obsession
  • You want to understand the scientific proof behind the method
  • You want results quickly, and you want to keep them for life!...
If that sounds like you, then Eat Stop Eat is not just “a” great solution for you, it’s the ONLY system that will give you everything you are looking for...

Brad’s Mission (why we have lowered the price for the month of November)

Remember, Brad’s main motivation is to spread the word about this one simple strategy that will free you from all the diet misinformation and finally deliver the body you deserve. In fact…
Brad firmly believes the information in Eat Stop Eat is the solution to our modern crisis of obesity and poor health. Because until now… no one had figured out how to make it easier to eat less!...
Which is why you won’t pay the regular price of $49.95 for Eat Stop Eat during the month of November. In fact you won’t even pay half that. Because…
Brad understands that this time of year can be challenging...
The thermometer is dropping and you naturally long for warm and satisfying comfort foods. Plus…
The season of never ending special holidays like Thanksgiving, Christmas and New Years all tax your willpower and endanger your waistline.
Thankfully Eat Stop Eat actually gives you the freedom to indulge in all those joyful treats while still losing weight and experiencing growing energy and health.

“I saved more than the price of Brad’s book on my first week’s grocery bill.”
— Marie, Illinois

 
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